video news release (VNR) : Promoting the news

First of all , I need to tell you about the term of VNR. A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, or government agency. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or support other interests. News producers may air VNRs, in whole or in part, at their discretion or incorporate them into news reports if they contain information appropriate to a story or of interest to viewers.

 

However , some of goverments of some country attemtped to make a fake video to protect thier honour because they want to protect thier reputation and other outgrowth. Even thought, the VNR has already disclose the face of video but eventually the government try to make a fake video instead. there are many channel sources which attemtp to profect some nationals such as CNN , Skynews and so on.

 

Finally, we should watch and believe the source that we veracious. Perhaps CNN, Skynews and other sources maybe they are all dependable. Anyway, viewers should use discretion inwatching the media carefully.