First of all ,Jackson and Timberlake performed a medley of Jackson's songs "All for You" and "Rhythm Nation" and Timberlake's song "Rock Your Body"during the halftime show.
Second, The performance featured many suggestive dance moves by both singers, and as Timberlake reached his final line of Rock Your Body, "I'm gonna have you naked by the end of this song," Timberlake pulled off a part of Jackson's costume, revealing her right breast, partially covered by a piece of nipple jewelry, for less than a second. In the immediate aftermath of the incident, the CBS broadcast cut to an aerial view of Reliant Stadium, but was unable to do so before the picture was sent to millions of viewers' televisions.
However, GoDaddy.com was almost unheard of six years ago. Then it ran the most talked-about ad of Super Bowl XXXIX is a spoof of Janet Jackson's "wardrobe malfunction" in which a busty woman appears before a censorship board and a strap breaks on her skimpy top.The spot was so racy that Fox yanked a second airing scheduled for later in the game. The other fallout? The Super Bowl ad rolled out each year by GoDaddy, which registers Internet domain names, is now almost as eagerly awaited as the halftime show.Fox is charging about $3 million for 30 seconds of ad time this Sunday during Super Bowl XLV. So is the gamble worth it for companies?
"It's not a bet," GoDaddy founder Bob Parsons says, "if you know the outcome."
Online businesses in particular reap big benefits from pitching during the big game. Viewers see the ads, then rush to the Web to see uncut versions of the commercial or snag freebies — and they end up becoming paying customers.
Finally, the ad, the site's first during a Super Bowl, resulted in a huge increase in traffic, which lets vacationers book rental properties. The new business from the Super Bowl ad allowed the site to recoup 60 percent to 70 percent of the cost.
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