First of all, we need to know about the Mountain Dew band. it is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
However, many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993. I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power. The consumers of Gen-Y clearly have and will continue to have an impact on every market, from online retail to the automotive industry.
Moreover, the pressing question you are probably asking yourself is, How in the world do we market to them? Marketing to Gen-Y is actually not as difficult as you might think. Gen-Y consumers, like any demographic, are creatures of habit. They will show loyalty to brands they've grown up with or have proudly discovered on their own. They like to share with their friends, and they like to feel that your ads are unique and targeted to them.
Next, Gen-Y has shown a tendency to support heritage brands and engage with companies via social media. Gen-Y has also shown a tendency to shut out brands that bombard them with advertising or "market down" to them.
Consequently, that is pretty similar to the behavior of other demographics as well. Anyone, regardless of age, would be turned off if constantly spammed with advertisements. When advertising to Gen-Y, or, again, just about any demographic nowadays, you can use any medium: television, radio, or a social media site, such as Facebook.
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